Privacy policy

Last updated: March 19, 2026

1. Introduction

This Privacy Policy describes how DeidDrews LLC d/b/a Formal Apology ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit shopformalapology.com (the "Site") or make a purchase. This policy applies to all information collected through the Site, email correspondence, and any related services.

By using the Site, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use the Site.

2. Information We Collect

2.1 Information You Provide

When you place an order, create an account, subscribe to communications, or contact us, we may collect: your name, email address, shipping and billing addresses, phone number, and payment information (processed securely through our payment processor — we do not store complete credit card numbers).

2.2 Information Collected Automatically

When you visit the Site, we automatically collect certain information through cookies, log files, and similar technologies, including: your IP address, browser type and version, operating system, referring URLs, pages viewed, time spent on pages, click patterns, and device identifiers.

2.3 Information from Third Parties

We may receive information about you from third-party services we use, such as Shopify (our e-commerce platform), payment processors, shipping carriers, and analytics providers.

3. How We Use Your Information

We use the information we collect to: (a) process and fulfill your orders, including sending confirmations and shipping notifications; (b) communicate with you regarding your orders, account, or inquiries; (c) personalize and improve your experience on the Site; (d) send marketing communications if you have opted in (you may opt out at any time); (e) detect and prevent fraud or unauthorized transactions; (f) comply with legal obligations; and (g) enforce our Terms of Service.

4. Sharing of Information

We do not sell your personal information. We may share your information with the following categories of third parties, solely to the extent necessary to operate and improve the Services:

Service Providers: Shopify (e-commerce hosting), payment processors (e.g., Shopify Payments, Airwallex, or PayPal), shipping and fulfillment partners, email service providers, and analytics tools (e.g., Google Analytics).

Legal Requirements: We may disclose information if required by law, regulation, legal process, or governmental request, or if disclosure is reasonably necessary to protect the rights, property, or safety of Formal Apology, its customers, or the public.

Business Transfers: In the event of a merger, acquisition, reorganization, or sale of all or substantially all assets, your information may be transferred as part of that transaction.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to operate the Site, remember your preferences, understand how you interact with the Site, and serve relevant content. You may control cookie preferences through your browser settings; however, disabling cookies may limit certain features of the Site.

We may use analytics tools provided by third parties (such as Google Analytics) that collect, monitor, and analyze browsing data. These providers may use cookies to track and analyze usage.

6. Data Retention

We retain your personal information for as long as your account is active, as needed to fulfill orders, and as required to comply with legal obligations, resolve disputes, and enforce our agreements. Order records are typically retained for a minimum of seven (7) years for tax and legal compliance.

7. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

8.1 United States Residents

Depending on your state of residence, you may have certain rights under state privacy laws (such as the California Consumer Privacy Act, Virginia Consumer Data Protection Act, or similar legislation), including the right to access, correct, or delete your personal information, and the right to opt out of certain data processing activities. To exercise these rights, contact us at hello@shopformalapology.com.

8.2 European Economic Area, United Kingdom & Switzerland

If you are located in the EEA, UK, or Switzerland, you may have additional rights under the General Data Protection Regulation (GDPR) or equivalent legislation, including the right to access, rectification, erasure, restriction of processing, data portability, and the right to object. Our legal basis for processing your data is typically performance of a contract (order fulfillment) or legitimate interest (fraud prevention, analytics). To exercise your rights, contact us at hello@shopformalapology.com.

9. Children’s Privacy

The Site is not intended for children under the age of eighteen (18). We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected information from a minor, we will take reasonable steps to delete it promptly.

10. International Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States, where data protection laws may differ. By using the Site and providing your information, you consent to such transfers.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email or a prominent notice on the Site. The "Last updated" date at the top of this policy indicates when it was most recently revised. Continued use of the Site following any changes constitutes acceptance of the revised policy.

12. Contact

For privacy inquiries or to exercise your data rights:

Formal Apology — DeidDrews LLC

16192 Coastal Highway, Lewes, Delaware 19958, United States

Email: hello@shopformalapology.com

Phone: (956) 370-8732